In Mexico, Día de Muertos is more than a date on the calendar, it’s a celebration of love, memory, and flavor.
It’s when the scent of home-cooked dishes fills the air, candles light up our ofrendas, and every color tells a story of remembrance. It’s one of Mexico’s most meaningful and joyful traditions and one that brings generations together through food and love.
Since pre-Hispanic times, people in Mexico have honored their loved ones with offerings full of life. Over the years, the celebration ha evolved, blending ancient beliefs with modern touches like sugar skulls, marigolds, paper art, and the delicious foods that connect us to our roots.
Today, Día de Muertos has grown beyond borders and become one of the fastest-growing cultural traditions embraced and celebrated across the United States. Families everywhere are discovering the beauty of honoring life through Mexican flavors, colors, and stories.
This year,La Costeña®invites you to celebrate in a very special way by visiting ourdigital altar at SpiceIsPersonal.com. It’s a space to remember, share, and honor the essence of what makes us who we are: the flavor of Mexico.
Because every jar of La Costeña® holds a story, a bit of home, and a reason to celebrate our traditions together.
A Calaverita for La Costeña®
Death knocked and said, “What’s this scent so divine?” La Costeña® smiled, “It’s flavor — and it’s mine.” She tasted the salsa, sighed, and then said, “I’ll stay for dinner… and skip being dead.”
Now it’s your turn! Write your own calaverita for La Costeña®, share it on your social media, and tell us how you celebrate Día de Muertos using the hashtags #LaCostena and #MexicoRico.
Let’s keep the flavors, memories, and traditions alive — together.
.png?width=1000&height=888&name=MXR_logo-(1).png "MXR_logo-(1)"){kind=logo}
