Brunch Enchiladas
Brunch Enchiladas are a delightful and satisfying dish that is perfect for a lazy weekend brunch. These enchiladas are filled with a flavorful...
Get ready, Laredo! The WBCA Jalapeño Festival Presented by La Costeña is back, and it’s bringing the perfect mix of flavor, music, and community pride to South Texas.
Every February, this two-day celebration fills the city with laughter, live music, and the unforgettable scent of sizzling spice. It’s one of the most anticipated events of the year and a highlight of Laredo’s Washington’s Birthday Celebration Association (WBCA™) festivities.
Why Laredo Celebrates George Washington
You might wonder, “Why celebrate George Washington in Laredo, Texas?”
It’s simple. Laredo stands where two cultures meet — Mexican and American — and this celebration honors that connection. It’s a way for our proudly Hispanic community to show that love for heritage and love for country can thrive side by side. In Laredo, unity is something you can feel — in the music, in the food, and in every warm smile.
A Tex-Mex Celebration Sponsored by La Costeña
For generations, La Costeña has brought authentic flavor to family tables, and we’re proud to once again sponsor this iconic event. The Jalapeño Festival celebrates everything we love about Tex-Mex culture — bold flavors, lively rhythms, and the joy of sharing great food with great company.
Be sure to visit the La Costeña Booth during the festival! You’ll find fun activities, exclusive giveaways, and a few spicy surprises designed to make your weekend even more flavorful.
Festival Schedule & Lineup
Two nights of non-stop fun are waiting for you.
Friday, February 6
Saturday, February 7
Children 12 and under enter FREE with an adult, so bring the whole family and enjoy the fiesta together.

To make the most of your weekend:
Stop by the La Costeña Booth.
Enjoy giveaways, photo ops, and activities inspired by our signature jalapeños.
Stay hydrated. It’s easy to get caught up in the excitement.
Wear sunscreen. The South Texas sun can surprise you even in February.
Bundle up at night. The evenings can get cold — sometimes freezing! Dress in layers and stay comfortable.
Win Your Way In
We’re giving away Jalapeño Festival tickets to our followers! 🎟️
Follow @_mexicorico on Instagram and Facebook for your chance to win tickets and join us for the spiciest weekend in Texas.
Join the Fiesta
Whether you come for the jalapeños, the live music, or the vibrant spirit of Laredo, the WBCA Jalapeño Festival Presented by La Costeña is a celebration of everything that makes South Texas special.

It’s where American pride meets Mexican heart — and where every song, every bite, and every smile remind you that life tastes better with a little spice.
See you in Laredo, amigos! 🌶🎶❤️
#LaCosteña #JalapeñoFestival #LaredoTX #TexMexPride
These make a perfect option for when you're in need of a quick fix without compromising on flavor!
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