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Jalapeno Fest 2026

Jalapeno Fest 2026
Jalapeno Fest 2026
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Feel the Heat of Laredo: The 2026 Jalapeño Festival Presented by La Costeña 

Get ready, Laredo! The WBCA Jalapeño Festival Presented by La Costeña is back, and it’s bringing the perfect mix of flavor, music, and community pride to South Texas.

Every February, this two-day celebration fills the city with laughter, live music, and the unforgettable scent of sizzling spice. It’s one of the most anticipated events of the year and a highlight of Laredo’s Washington’s Birthday Celebration Association (WBCA™) festivities.

 

Why Laredo Celebrates George Washington

You might wonder, “Why celebrate George Washington in Laredo, Texas?”

It’s simple. Laredo stands where two cultures meet — Mexican and American — and this celebration honors that connection. It’s a way for our proudly Hispanic community to show that love for heritage and love for country can thrive side by side. In Laredo, unity is something you can feel — in the music, in the food, and in every warm smile.


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A Tex-Mex Celebration Sponsored by La Costeña

For generations, La Costeña has brought authentic flavor to family tables, and we’re proud to once again sponsor this iconic event. The Jalapeño Festival celebrates everything we love about Tex-Mex culture — bold flavors, lively rhythms, and the joy of sharing great food with great company.

Be sure to visit the La Costeña Booth during the festival! You’ll find fun activities, exclusive giveaways, and a few spicy surprises designed to make your weekend even more flavorful.

Festival Schedule & Lineup

Two nights of non-stop fun are waiting for you.

Friday, February 6

  • Contests: El Grito Contest and Miss Jalapeño
  • Live Music: DJ Franky, Bajo Silencio, Enanitos Verdes, and Caifanes

Saturday, February 7

  • Contest: The Jalapeño Eating Contest 🌶🔥
  • Live Music: DJ Set, La Firma, and Banda MS

Children 12 and under enter FREE with an adult, so bring the whole family and enjoy the fiesta together.

260122 Blog Concert

 

 

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