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Mexico Rico is dedicated to bringing quality products, tips and recipes to the daily lives of our readers. We believe that through authentic and true foods, like La Costeña and Jumex, the kitchen of every home cook can become not only a gourmet one, but one that emits the soulful, rich and sophisticated flavors and textures typical of Mexico.

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Every year the Jalapeño Festival Sponsored by La Costeña keeps getting bigger and better! Now in its 40th year, the Jalapeño Festival Sponsored by La Costeña has given fans some of their most memorable concert experiences. The Jalapeño Festival Sponsored by La Costeña features El Grito Contest and other fun contests including the International Waiter’s Race, egg toss, Miss Jalapeño and the immensely popular La Costeña Jalapeño Eating Contest.

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